Que penser de l’Alliance pour l’Industrie du futur ?

Le projet de la  » quatrième révolution industrielle « 
Le projet de la  » quatrième révolution industrielle  » formulé dès 2010 en Allemagne est défini comme  » une industrie marquée par l’internet des objets. Adaptée aux exigences du marché actuel, la nouvelle industrie offre une plus grande flexibilité dans la production  » Poursuivre la lecture « Que penser de l’Alliance pour l’Industrie du futur ? »

Social medias : Crimson Hexagon’s Image Analytics

Analyze the logos, objects, scenes and actions in billions of social images

More than 1.8 billion photos are shared daily on social media and an estimated 85% of those photos lack text references to the brands within them. As the shift towards visual conversation continues, it becomes increasingly important to incorporate images into your social listening strategy to get the full picture of what’s happening. Poursuivre la lecture « Social medias : Crimson Hexagon’s Image Analytics »

Big Data is not a strategy. It is just a lot of data.

Par Alberto Brea pour advertising Age – Mai 2017

Automation is not a strategy. It is a process done by machine.
Hyper-personalization is not a strategy. It can be creepy.
Content is not a strategy. It is everything.
Social media is not a strategy. It is all media.
Innovation is not a strategy. It is a fancy word for new ideas.
Bots is not a strategy. It is a software that runs automated tasks.

A strategy is not about big words. It is all about choices.

Focusing on a segment of the market is a strategy.
Prioritizing a geographic location is a strategy.
Emphasizing a brand attribute is a strategy.
Doubling down on a particular time of the year is a strategy.
Solving a particular problem is a strategy.

Avoid jargons, make clear choices.

Alberto Brea is Executive Director, Engagement Planning at OgilvyOne Worldwide