Stratégie 360 ou omnicanal

faceboo real aug

  • Automation is not a strategy. It is a process done by machine.
    Hyper-personalization is not a strategy. It can be creepy.
    Content is not a strategy. It is everything.
    Social media is not a strategy. It is all media.
    Innovation is not a strategy. It is a fancy word for new ideas.
    Bots is not a strategy. It is a software that runs automated tasks.
  • A strategy is not about big words. It is all about choices.
  • Focusing on a segment of the market is a strategy.
    Prioritizing a geographic location is a strategy.
    Emphasizing a brand attribute is a strategy.
    Doubling down on a particular time of the year is a strategy.
    Solving a particular problem is a strategy.
  • Avoid jargons, make clear choices.
  • Alberto Brea is Executive Director, Engagement Planning at OgilvyOne Worldwide
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